Logo
© 2026 SSAT+ | by Cromatic Studios
03
Healthcare

Elithia 2 – OB-GYN Clinic

(2026)
Size:
285 sqm

Location:
49 Alexandru Alley, Bucharest

Team:
Alexandra Grigore

Collaborators:
Sicor, Arcer, Atrium, Chairry, Diseno, Arelux, Glass Wall, Eclisse

Status:
Completed
Minimalism, Historic character, Soft color palette

Through this design project we reimagined the medical interior as a place of softness, privacy, and quiet reassurance. Set within a historic shell, the design carefully preserves the ornate ceilings, cornices, and arched openings, allowing the original architecture to remain present without feeling heavy or formal. Against this classical backdrop, the intervention introduces a warm, contemporary language of curved furniture, pale timber, soft beige plaster, and muted blush accents.

The waiting area feels more like a refined lounge than a clinical reception space. A continuous upholstered bench wraps the wall with a gentle, almost protective geometry, its timber base lifted by discreet warm lighting. 

Integrated planters bring a layer of freshness and calm, while sculptural wall lights create a soft rhythm along the corridor. Their organic, flowing forms subtly echo the themes of care, femininity, and the body without becoming literal.

In the consultation room, the same palette continues with clarity and restraint. Rounded desks, light oak surfaces, soft pink chairs, and concealed storage create a welcoming but functional environment. Medical equipment is present, yet visually softened by the surrounding material choices and balanced proportions.

The overall atmosphere is serene, tactile, and highly considered. Rather than relying on the sterile codes usually associated with healthcare spaces, the clinic uses light, texture, plants, and curved forms to build trust. It is an interior that understands the emotional dimension of women’s healthcare: calm, intimate, professional, and quietly elegant.

Ștefan Sava
Senior Managing Partner
Alexandru Popescu
Senior Executive Partner
Send e-mail >